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In today's digital/online/virtual landscape, businesses/companies/enterprises are constantly/continuously/relentlessly bombarded with data. It's easy/simple/trivial to feel overwhelmed/swamped/drowned by the sheer volume/amount/quantity of information available. But what truly matters/counts/holds weight is turning this data into meaningful/actionable/valuable insights that drive growth/success/performance. This is where business intelligence comes in.
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